The Cotton Client Acquisition System™ is designed to help you find, sift, sort and select the right new clients. The information at this site has helped you see the importance of Wayne’s belief in the concept of the right new clients…those where you currently have competence, confidence and can develop consistency in results.
Mastery of this skill is what delivers money and time freedom in a formula that provides you with the freedom to grow in the important areas of your life.
Note: The Cotton System was developed by Wayne for his own use in his own practice. He started developing the system over 35 years ago. Initially it was designed to help Wayne solve his own problems in his own career as an advisor. He perfected the process over several years that included incessant research, thousands of experiments and corresponding edits. The philosophies, processes, techniques and tools were essential to his professional success. At first, Wayne had no intention of sharing his system with others.
But then something happened that changed the course of Wayne’s future. He was invited to share his successes with other advisors at insurance schools, which led to company conventions and industry association meetings.
Other advisors kept coming to Wayne for advice and soon they were encouraging him to publish the system, including the tools and to create a training program for other advisors and their success. The rest is history. Wayne enjoyed helping others become more successful. That impact opened his vision to a much larger contribution he could make to our industry, to management teams, to financial advisors and especially to their clients and ultimately their beneficiaries.
Should you consider using the Cotton System?
First, you must do your due diligence so you have clarity that the Cotton System will help you achieve your objectives of more money and time freedom. We want you be sure that this is right for you.
Before we provide information on features, benefits and investment, it is important that you clarify the value of the Cotton System and how it can positively impact your personal and professional life. If you have been in the business for at least one year, complete the exercise at www.MyCapabilityGap.com.
That will help you decide if you need this system to close your Capability Gap.